Leadership: invitation to an off-line event
About the project
Erickson International Kharkov is the first ICF accredited training and human development center in the world.The task
Develop landing-page for subsequent lead generation.Set up the generation of leaders from social networks.Segmentation is applied on plays and devices:
Facebook (PC, Android and iOS)
Instagram (stories, android and ios)The most efficient playsment - Instagram / device - Android worked, in the subsequent launch of advertising this campaign was scaled and supplemented with creative.The biggest impact was a video call for training.Based on the data obtained in previous campaigns, segmentation on plays and devices was applied:
The Android (Facebook)
Instagram and Android.The best result was shown by Facebook: the highest number of clicks / the lowest cost of clicks.Through the tests, the most conversion plays and methods of optimization were identified, on which the work was carried out until the full closure of the training set of participants.1 .Lids are 154 lids.2ndThe Traffic:
- Coverage - 92 058
- Showing - 170 182
Erickson International Kharkov is the first ICF accredited training and human development center in the world.The task
Develop landing-page for subsequent lead generation.Set up the generation of leaders from social networks.Segmentation is applied on plays and devices:
Facebook (PC, Android and iOS)
Instagram (stories, android and ios)The most efficient playsment - Instagram / device - Android worked, in the subsequent launch of advertising this campaign was scaled and supplemented with creative.The biggest impact was a video call for training.Based on the data obtained in previous campaigns, segmentation on plays and devices was applied:
The Android (Facebook)
Instagram and Android.The best result was shown by Facebook: the highest number of clicks / the lowest cost of clicks.Through the tests, the most conversion plays and methods of optimization were identified, on which the work was carried out until the full closure of the training set of participants.1 .Lids are 154 lids.2ndThe Traffic:
- Coverage - 92 058
- Showing - 170 182
Kharkiv 
Available for hire