77 leads in 3 weeks for wedding videography services
Project and Goals:
A marketing campaign was conducted to promote wedding video shooting and editing services. The goal was to increase the number of orders through high-quality leads from interested clients.
Challenges:
The need to stand out among competitors and build trust with the target audience, for whom finding professionals capable of capturing the magical moments of their wedding day is crucial.
Steps Taken:
1. Targeting was set up for an audience interested in wedding-related topics and videography services.
2. Creatives were designed to showcase emotions and examples of work.
3. Retargeting ads were launched to re-engage users who showed interest.
4. Advertising budgets and the landing page were optimized for maximum convenience.
Results:
Generated 77 leads in 3 weeks.
The conversion rate to orders was 25%.
The average cost per lead was 161 UAH.
A marketing campaign was conducted to promote wedding video shooting and editing services. The goal was to increase the number of orders through high-quality leads from interested clients.
Challenges:
The need to stand out among competitors and build trust with the target audience, for whom finding professionals capable of capturing the magical moments of their wedding day is crucial.
Steps Taken:
1. Targeting was set up for an audience interested in wedding-related topics and videography services.
2. Creatives were designed to showcase emotions and examples of work.
3. Retargeting ads were launched to re-engage users who showed interest.
4. Advertising budgets and the landing page were optimized for maximum convenience.
Results:
Generated 77 leads in 3 weeks.
The conversion rate to orders was 25%.
The average cost per lead was 161 UAH.