Niche: lifestyle brand Kingston (B2C).
Task: within 30 days, gather > 1,000 followers and keep CPL ≤ $0.35 to boost the new page.
What was done:
– tested 5 creatives (UGC product photos, carousel how-to, teaser video) and left the 2 most effective;
– launched Meta campaign "Page Follows" on 1% look-alike + interests "streetwear", "tech accessories";
– added giveaway "subscribe + tag a friend", which brought another ~1,000 organic followers;
– weekly ad-set optimization: turned off CPL > $0.35, reallocated budget to better connections.
Result after 1 month:
• 1,362 followers average CPL $0.30 total spend ~$400
• giveaway reach brought +1k free followers and high engagement.
Business benefit: the page quickly crossed the "trust threshold" and gained an active audience for further sales via IG shop.
More details ➜ https://snow-petroleum-fb0.notion.site/1362-215d637cd0558069a5c6e9783bad4cea?source=copy_link
Task: within 30 days, gather > 1,000 followers and keep CPL ≤ $0.35 to boost the new page.
What was done:
– tested 5 creatives (UGC product photos, carousel how-to, teaser video) and left the 2 most effective;
– launched Meta campaign "Page Follows" on 1% look-alike + interests "streetwear", "tech accessories";
– added giveaway "subscribe + tag a friend", which brought another ~1,000 organic followers;
– weekly ad-set optimization: turned off CPL > $0.35, reallocated budget to better connections.
Result after 1 month:
• 1,362 followers average CPL $0.30 total spend ~$400
• giveaway reach brought +1k free followers and high engagement.
Business benefit: the page quickly crossed the "trust threshold" and gained an active audience for further sales via IG shop.
More details ➜ https://snow-petroleum-fb0.notion.site/1362-215d637cd0558069a5c6e9783bad4cea?source=copy_link