Telegram channel "Horeca Masters"
Niche: Telegram channel "Horeca Masters" — content and insights for restaurant owners and chefs.
Task: gather targeted professionals in a narrow niche, maintaining CPL ≤ 90 ₴ and support activity in the channel.
What was done:
– launched Meta campaigns "Click to Telegram"; tested 6 creatives with video recipes and carousels "insight of the day";
– targeted interests “restaurant owner”, “chef”, “HoReCa” + LAL 1% based on CRM provider;
– held monthly raffles of professional books and tasting sets to increase engagement;
– weekly turned off ad sets with CPL > 100 ₴, reallocating budget to the best ones;
– optimized the bot landing page: instantly displayed “insight of the week” and a call to subscribe.
Result over 5 weeks:
• 684 subscribers average CPL 88 ₴ (range 70–110 ₴)
• budget ₴60,000
• activity in the bot was maintained thanks to raffles and daily HoReCa facts
Business benefit: even in a super-narrow niche, it was possible to gather a relevant audience and launch a channel that now serves as a direct platform for B2B offers from suppliers.
More details ➜ https://snow-petroleum-fb0.notion.site/684-88-215d637cd055803d82d6fe7afa4969a8?source=copy_link
Task: gather targeted professionals in a narrow niche, maintaining CPL ≤ 90 ₴ and support activity in the channel.
What was done:
– launched Meta campaigns "Click to Telegram"; tested 6 creatives with video recipes and carousels "insight of the day";
– targeted interests “restaurant owner”, “chef”, “HoReCa” + LAL 1% based on CRM provider;
– held monthly raffles of professional books and tasting sets to increase engagement;
– weekly turned off ad sets with CPL > 100 ₴, reallocating budget to the best ones;
– optimized the bot landing page: instantly displayed “insight of the week” and a call to subscribe.
Result over 5 weeks:
• 684 subscribers average CPL 88 ₴ (range 70–110 ₴)
• budget ₴60,000
• activity in the bot was maintained thanks to raffles and daily HoReCa facts
Business benefit: even in a super-narrow niche, it was possible to gather a relevant audience and launch a channel that now serves as a direct platform for B2B offers from suppliers.
More details ➜ https://snow-petroleum-fb0.notion.site/684-88-215d637cd055803d82d6fe7afa4969a8?source=copy_link
Kyiv 
Available for hire
Offer work