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Niche: informational Telegram bot with useful content and prize draws.

Task: quickly grow the subscriber base and reduce CPL to a maximum of 7 ₴.

What has been done:
– implemented weekly draws of "small" gifts to encourage subscription and activity;
– launched Meta campaigns on "Click to Telegram," tested interactive creatives with CTA "Participate in the draw";
– regularly analyzed metrics and turned off ad sets with CPL > 9 ₴, reallocating budget to the most effective ones;
– updated creatives every 10 days to maintain a high CTR.

Result after 2 months:
• 4,310 subscribers average CPL 6.84 ₴ (cheapest 1–3 ₴ per subscriber)
• integrated draws increased activity in the bot and free reposts of the channel

Business benefit: minimal costs for acquisition and high audience engagement through gamification.

More details ➜ https://snow-petroleum-fb0.notion.site/4310-6-84-215d637cd0558004955add3e02adefe3?source=copy_link
Work details
Budget 557 USD
Added 29 July 2025
182 views
Freelancer
Oleksii Akimov
Ukraine Kyiv  16  1

Available for hire Available for hire
16 Safes completed
On the service 2 years