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Niche: lifestyle brand Kingston (B2C).

Task: within 30 days, gather > 1,000 followers and keep CPL ≤ $0.35 to boost the new page.

What was done:
– tested 5 creatives (UGC product photos, carousel how-to, teaser video) and left the 2 most effective;
– launched Meta campaign "Page Follows" on 1% look-alike + interests "streetwear", "tech accessories";
– added giveaway "subscribe + tag a friend", which brought another ~1,000 organic followers;
– weekly ad-set optimization: turned off CPL > $0.35, reallocated budget to better connections.

Result after 1 month:
• 1,362 followers average CPL $0.30 total spend ~$400
• giveaway reach brought +1k free followers and high engagement.

Business benefit: the page quickly crossed the "trust threshold" and gained an active audience for further sales via IG shop.

More details ➜ https://snow-petroleum-fb0.notion.site/1362-215d637cd0558069a5c6e9783bad4cea?source=copy_link
Work details
Budget 357 USD
Added 29 July 2025
107 views
Freelancer
Oleksii Akimov
Ukraine Kyiv  16  1

Available for hire Available for hire
16 Safes completed
On the service 2 years