Lighting store | Meta Ads | 1692% ROAS | 4,137 purchases

Tasks:
Develop a communication strategy for different target audience segments.
Create ad offers (promotions).
Design ad creatives (ahead of New Year, we created New Year-themed offers).

Ziemassvetkugaismas is an online store for outdoor lighting and string lights, based in Tallinn, Estonia, delivering across all Baltic countries.

Results over 90 days:
GEO: Latvia
CTR — 1.9%
Ad spend — €8,414
Purchases — 4,137
Cost per purchase — €2.03
Revenue — €142,395
ROAS — 16.92

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