local laser hair removal salon
Niche: local laser hair removal salon (one city).
Task: provide the master with clients only through Instagram Direct messaging with CPL ≤ $6.
What was done:
– launched an Instagram campaign "Send Message" with a 10 km geo-radius;
– tested 6 creatives: video process, before/after photos, story banner "-30% until X day";
– in the ad text, immediately directed to DM: "Write 'laser30' for a brow artist discount";
– weekly optimization: turned off ad sets with CPL > $6, reallocating budget to the best ones;
– updated salon stories daily to prevent audience "burnout".
Result after 1 month:
• 322 Direct conversations average CPL ≈ $5
• the master fully booked; further sales stopped advertising due to lack of time for new clients.
Business benefit: quickly filled the master's schedule with minimal budget and stopped advertising after a month due to “sold-out”.
More details ➜ https://snow-petroleum-fb0.notion.site/322-5-215d637cd055800fa3dcf8684101a0ec?source=copy_link
Task: provide the master with clients only through Instagram Direct messaging with CPL ≤ $6.
What was done:
– launched an Instagram campaign "Send Message" with a 10 km geo-radius;
– tested 6 creatives: video process, before/after photos, story banner "-30% until X day";
– in the ad text, immediately directed to DM: "Write 'laser30' for a brow artist discount";
– weekly optimization: turned off ad sets with CPL > $6, reallocating budget to the best ones;
– updated salon stories daily to prevent audience "burnout".
Result after 1 month:
• 322 Direct conversations average CPL ≈ $5
• the master fully booked; further sales stopped advertising due to lack of time for new clients.
Business benefit: quickly filled the master's schedule with minimal budget and stopped advertising after a month due to “sold-out”.
More details ➜ https://snow-petroleum-fb0.notion.site/322-5-215d637cd055800fa3dcf8684101a0ec?source=copy_link
Kyiv 
Available for hire
Offer work