Niche: tea brand, nationwide giveaway "register a receipt — win an iPhone / blanket / thermal mug".
Task: reach as many target audiences as possible, bypass Meta giveaway restrictions, and obtain > 10,000 valid receipt registrations with a budget of ₴60k.
What was done:
– opened 4 backup ad accounts, switched traffic daily to avoid bans;
– launched "Traffic" campaigns on FB/IG with creatives: tea pack + big prize + CTA "Scan QR";
– delivered 3.7 million impressions (≈ 2 million unique), blocked bot clicks via server-side Google Tag Manager;
– segmented audience into tea-lovers / FMCG promo-hunters + Look-alike 1% based on CRM loyalty club;
– optimized for “Link Clicks” → quick form filling (3 fields) increased conversion.
Results after 14 days:
• 21,300 clicks to the site → 11,000 receipt registrations
• budget ₴58,000 CPC ≈ ₴2.72
• reach ≈ 2 million Ukrainians, 63% new users
Business benefit: for minimal cost, the brand collected a huge database of receipts for CRM activations and increased shelf share by 12% during the campaign.
More details ➜ https://snow-petroleum-fb0.notion.site/58-2-11-215d637cd055807b8866d70d0bc8fb6b?source=copy_link
Task: reach as many target audiences as possible, bypass Meta giveaway restrictions, and obtain > 10,000 valid receipt registrations with a budget of ₴60k.
What was done:
– opened 4 backup ad accounts, switched traffic daily to avoid bans;
– launched "Traffic" campaigns on FB/IG with creatives: tea pack + big prize + CTA "Scan QR";
– delivered 3.7 million impressions (≈ 2 million unique), blocked bot clicks via server-side Google Tag Manager;
– segmented audience into tea-lovers / FMCG promo-hunters + Look-alike 1% based on CRM loyalty club;
– optimized for “Link Clicks” → quick form filling (3 fields) increased conversion.
Results after 14 days:
• 21,300 clicks to the site → 11,000 receipt registrations
• budget ₴58,000 CPC ≈ ₴2.72
• reach ≈ 2 million Ukrainians, 63% new users
Business benefit: for minimal cost, the brand collected a huge database of receipts for CRM activations and increased shelf share by 12% during the campaign.
More details ➜ https://snow-petroleum-fb0.notion.site/58-2-11-215d637cd055807b8866d70d0bc8fb6b?source=copy_link