Local SMM for a coffee shop

This is a real case of comprehensive social media management for a local coffee shop, implemented in 2025. The main task was to bring the brand closer to the guest by conveying coziness through visuals and sincere texts. I handled SMM tasks: developed and implemented a commercial content plan, processed photos to create an aesthetic feed, and maintained daily activity and connection with the audience through stories. Additionally, I updated the profile visuals, specifically replacing the old text avatar with a new, more recognizable logo that fits the atmosphere. The work illustrates the skill of building communication that transforms the establishment into a place people want to return to.