Logo for the brand "Aethel"

Aethel emerged at the intersection of high fashion and biotechnology. The goal of the brand is to rethink the concept of "leather," using mycelium as an intelligent and ethical alternative to traditional materials.

The logo, designed by the studio, is a visual tuning fork for this idea. The central graphic element is an abstract interpretation of the cellular structure of a mycelial organism, which also resembles the letter "A." The deep coniferous shade combined with a soft cream emphasizes the nobility and premium quality of the brand. The refined antique font adds a sense of timeless classicism. This is a logo for a product that does not need extra words to declare its uniqueness: it looks like an artifact of the future, grown by nature itself.