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Food Street - a brand of fresh Viennese pastries and baked goods made with natural sourdough.

Its main mission is to make the world kinder, help guests free themselves from the feeling of hunger, feel full, smile, live in the moment, and enjoy every moment of life.

The style for the logo was chosen to be minimalist and typographic. A unique brand symbol was formed based on the two letters O.

The graphic element combines a stylized image of a pretzel, which symbolizes coziness, the quality of ingredients, and a heart that speaks of the brand's goodness and love for its guests.

The font with soft shapes creates a sense of comfort and accessibility for the brand's target audience of all age categories.

The main colors of the brand were chosen to be yellow and black. Yellow is associated with fragrant baked goods, warmth, and hospitality, while black emphasizes accessibility, quality, and the unique beauty of the products. This logo is a great example of the balance between simplicity, emotionality, and uniqueness.

More details about my work can be viewed here: https://www.behance.net/gallery/238297787/Logo-for-a-bakery
Work details
Added 5 December 2025
131 views
Freelancer
Iryna Plyashko
Ukraine Lutsk  5  0  1

Available for hire Available for hire
5 Safes completed
On the service 5 years