Logo for a handmade brand

A client approached me who creates unique macramé in boho style for home interiors. Her works are true art: warm, exquisite, soulful. They became my source of inspiration for creating the brand identity.

Before starting, I carefully studied the technical assignment and immersed myself in the brand's atmosphere to create a logo that would accurately convey the character and philosophy of her business.

As a result, I received a typographic logo. As soon as I saw this font, I immediately understood: this is it! It fully meets the request: soft, individual, conveying handmade work. The ligatures I created with the help of a pen resemble the curves of wood and the tassels of threads — the very materials the artisan works with.

At the client's request, I developed a brand emblem in the form of the first letter of the brand, stylized as a knot — a key element in macramé technique.

The color palette — pearl gray, olive sage, and warm brown — reflects the naturalness, coziness, and style that the client dreamed of.

You can view more of the work here:
https://www.behance.net/gallery/236762607/Logo-for-a-macram-weaver