Logo | Soho residential complex

Soho – a residential complex in Lviv, the name of which comes from an old district in London. There, Victorian buildings, individual houses from the early 20th century, and mid-rise residential buildings combine into an incredible eclecticism. The concept of the SOHO project has a historical background — to preserve the architectural history of Lviv and fill it with new and modern content.

The logo combines a typographic inscription and a stylized image of a house in the letter "H". The slogan adds emotionality, referring to the concept of the residential complex.

The color palette, which harmonizes with the logo and the overall aesthetics of the brand - warm terracotta, beige/cream, and craft brown (natural cardboard).

#Logos #logodesign #branding