Logo

The presented project is the development of a monogram in the form of a professional brand book. The logo is based on the initials S and L, which create an elegant, dynamic, and cohesive graphic form. By using a gold color scheme in the basic version, the logo gains a prestigious and luxurious character.

The entire project has been prepared according to the principles of building visual identity – from sketches, through the final logo, to application in various materials.

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Scope of development (according to the table of contents of the brand book):
1. Sketches – explorations of the monogram form, various compositional variants.
2. Logo – final version of the logotype in vertical and horizontal layouts.
3. Protective area – rules regarding minimum distances from other elements.
4. Colors – basic color palette (gold, black, white) and alternative versions.
5. Typography – fonts that complement a cohesive identity.
6. Usage – examples of correct and incorrect use of the logo.
7. Business card – design of corporate materials.
8. Visualizations – examples of the logo's application in practice.