"Lookfort": the story of disposable tableware for HoReCa
On this project, we had clear goals from the client: to achieve a high level of market recognition so that the "Lookfort" tableware would be in demand in restaurant and hotel chains. We also aimed to attract potential clients through social media, so that the sales department could upsell products independently.
In fact, our goal was simply to engage and interest the client to initiate contact. To achieve this, we chose unconventional advertising creatives and videos that capture attention.
Bright and dynamic visual creatives worked well for us. However, the challenge for us was that this project required continuous marketing support and the development of a content strategy that would cater to a wide range of products. Just imagine: the website sells over 45 groups of products.
"Lookfort" had previously experienced unsuccessful advertising campaigns with very low results (CTR - 0.01%). Therefore, we conducted an analysis, brainstormed, approved a cool media plan, and provided constant support from an advanced marketer. We launched test hypotheses and adjusted the advertising to constantly monitor website traffic.
All advertising creatives captured attention, were bright, interesting, and matched the audience's interests. We targeted different audiences: both wholesale and retail clients - and provided the client with real results.
Results for one month:
$4.9 - purchase price
$40 - average check
↑ constant growth in the number of inquiries
B2B ROAS - 4.32
In fact, our goal was simply to engage and interest the client to initiate contact. To achieve this, we chose unconventional advertising creatives and videos that capture attention.
Bright and dynamic visual creatives worked well for us. However, the challenge for us was that this project required continuous marketing support and the development of a content strategy that would cater to a wide range of products. Just imagine: the website sells over 45 groups of products.
"Lookfort" had previously experienced unsuccessful advertising campaigns with very low results (CTR - 0.01%). Therefore, we conducted an analysis, brainstormed, approved a cool media plan, and provided constant support from an advanced marketer. We launched test hypotheses and adjusted the advertising to constantly monitor website traffic.
All advertising creatives captured attention, were bright, interesting, and matched the audience's interests. We targeted different audiences: both wholesale and retail clients - and provided the client with real results.
Results for one month:
$4.9 - purchase price
$40 - average check
↑ constant growth in the number of inquiries
B2B ROAS - 4.32
Khmelnitskyi 
Available for hire