Luxury perfume

Goal: increase sales

What was done?

1. Developed a marketing strategy.
2. Created a content plan for posts and pages. Implemented storytelling.
3. Developed a sales script and addressed customer objections.
4. Conducted an audit of the Instagram account, identified the target audience and competitors.
5. Updated the profile header and highlights.
6. Created a business manager, business page, and advertising cabinet.
7. Launched advertising and scaled the campaign.
8. Created creatives for advertising.
9. Developed a checklist for selecting fragrances.
10. Analyzed results daily and improved the campaign.
11. Tested various hypotheses.
12. Created a TikTok channel.

What was additionally done:
13. Launched targeted advertising through Stories to attract an audience from TikTok and Instagram.
14. Set up retargeting to bring back customers who interacted with the product but did not make a purchase.
15. Implemented UGC content to increase trust in the brand.
16. Conducted a series of surveys and quizzes for better understanding of customer needs.
17. Implemented automated responses in Direct for prompt communication with customers.
18. Made integrations with local influencers to attract a new audience.
19. Optimized the page for Instagram search engines using relevant keywords.
20. Created special offers and promotions that increased the average check.

Result after 5 days: invested $184 – received $706.
Attracted an audience to the sale, increased the number of subscriptions and activity.