Lumi

The logo for the clothing store LUMI is created as a visual symbol of self-expression and inner light. The foundation of the identity is a stylized star — a metaphor for the individuality of each teenager, who through clothing shapes their own style and mood. The inner element of the star enhances this idea, embodying the "inner glow" — the call of the heart, intuition, and true self. The brand conveys the freedom to be oneself, emphasized by the slogan "Be yourself." The logo has a balance between minimalism and character, thanks to clear shapes and a recognizable symbol. The color palette is built on associations of purity, lightness, and modern style: soft beige adds softness and aesthetics, while deep blue-purple adds contrast, confidence, and creative energy. As a result, the identity of LUMI looks fresh, stylish, and close to the young audience, creating an emotional connection and a desire to experiment with their image.