Tasks:
Launch the store from scratch.
Develop a communication strategy for different target audiences.
Optimize advertising across all stages of the funnel.
Scaling.
Overview:
Scaled the project from zero sales to 400k in turnover and 400+ sales per month.
Interim results:
November: ROAS — 1.54; purchases — 90; cost per purchase — 594 UAH ($13.8)
December: ROAS — 2.37; purchases — 163; cost per purchase — 424 UAH ($9.8)
January: ROAS — 3.2; purchases — 414; cost per purchase — 244 UAH ($5.6)
*Each month we keep growing and improving the metrics
Results for the last 30 days:
GEO: Ukraine
Spend — 101,070 UAH ($2,350)
Purchases — 414
Cost per purchase — 244 UAH ($5.6)
Conversion value — 322,927 UAH ($7,509)
ROAS — 3.2
Launch the store from scratch.
Develop a communication strategy for different target audiences.
Optimize advertising across all stages of the funnel.
Scaling.
Overview:
Scaled the project from zero sales to 400k in turnover and 400+ sales per month.
Interim results:
November: ROAS — 1.54; purchases — 90; cost per purchase — 594 UAH ($13.8)
December: ROAS — 2.37; purchases — 163; cost per purchase — 424 UAH ($9.8)
January: ROAS — 3.2; purchases — 414; cost per purchase — 244 UAH ($5.6)
*Each month we keep growing and improving the metrics
Results for the last 30 days:
GEO: Ukraine
Spend — 101,070 UAH ($2,350)
Purchases — 414
Cost per purchase — 244 UAH ($5.6)
Conversion value — 322,927 UAH ($7,509)
ROAS — 3.2