Wedding dress shop

Request:

A wedding dress store wanted to increase the number of inquiries through social media and attract new clients to the salon, which specializes in renting and selling wedding outfits.

Launch advertising on Instagram and Facebook
Receive applications through Direct
Attract clients to the physical store
Increase brand awareness in its region

What we did:

Identified the target audience: women aged 20–35 who are planning a wedding and actively searching for a dress; geo — local region of the salon
Creatives: professional photoshoot images, videos from fittings, real testimonials, special offers for brides
Advertising: 3 campaigns — traffic + Direct, A/B testing of images, Lookalike audiences to expand reach
Technical part: installation of Facebook Pixel, collection of applications in Direct, optimization based on results

Results after one month of work:

Reach: 400,000+ people
Impressions: 416,923
Clicks (total): 14,467
CTR (overall): 3.47%
Average CPC: $0.06
Total expenses: $930.58
Dialogs in Direct: 306