Maria Veils: online store selling veils

Maria Veils — an online store specializing in the sale of veils for weddings and other ceremonial events in the US market. The main assortment consists of unique models of veils of various styles and lengths, focused on wedding ceremonies.

Task
The main task was to improve advertising profitability, increase sales volume, and enter new markets without increasing the advertising budget.

Result
Thanks to in-depth analysis, strategic campaign reboot, and continuous optimization, we managed not only to increase ROAS and the number of purchases but also to optimize advertising costs, making it as profitable as possible.