Dice Box is a new format of catering that allows you to order food for various small events: a meeting with friends, a coffe-break, to school for birthday, etc.
It was very interesting to work on such a project because it’s a very specific business in which the classic best practices do not work. Before you start, you need to go into business processes to understand CA.
To say, I performed the role of CMO and did the following:
Analysis of competitors;
• Positioning ;
and Branding;
• Customer experience;
The Targeting;
The email marketing;
• Retention marketing;
- Search-channels-connecting clients .
Business flourished, but under a number of conditions, in the winter of the 20th year was put on a break, after which there was a pandemic, war...
Now no efforts to attract customers are not, even nothing is posted on Instagram, but orders are still coming. It works with retention)
It was very interesting to work on such a project because it’s a very specific business in which the classic best practices do not work. Before you start, you need to go into business processes to understand CA.
To say, I performed the role of CMO and did the following:
Analysis of competitors;
• Positioning ;
and Branding;
• Customer experience;
The Targeting;
The email marketing;
• Retention marketing;
- Search-channels-connecting clients .
Business flourished, but under a number of conditions, in the winter of the 20th year was put on a break, after which there was a pandemic, war...
Now no efforts to attract customers are not, even nothing is posted on Instagram, but orders are still coming. It works with retention)