Marketing Strategy for Food Start-up

Dice Box is a new format of catering that allows you to order food for various small events: a meeting with friends, a coffe-break, to school for birthday, etc.

It was very interesting to work on such a project because it’s a very specific business in which the classic best practices do not work. Before you start, you need to go into business processes to understand CA.

To say, I performed the role of CMO and did the following:
Analysis of competitors;
• Positioning ;
and Branding;
• Customer experience;
The Targeting;
The email marketing;
• Retention marketing;
- Search-channels-connecting clients .

Business flourished, but under a number of conditions, in the winter of the 20th year was put on a break, after which there was a pandemic, war...

Now no efforts to attract customers are not, even nothing is posted on Instagram, but orders are still coming. It works with retention)