Mihaylo Frolov
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113 USD Strategy of attracting and holding customers for the network.
Customer Support
Payout is a network of engineering stores that in marketing strategy are focused on customer experience.
The emphasis was on Retention marketing, both offline and offline. Many attention was paid to email marketing: mailing, domain setting, communication automation, segmentation, and more.
… #marketing #strategy #email #retention
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750 USD Marketing Strategy for Food Start-up
Consulting
Dice Box is a new format of catering that allows you to order food for various small events: a meeting with friends, a coffe-break, to school for birthday, etc.
It was very interesting to work on such a project because it’s a very specific business in which the classic best practices do not work. Before you start, you need to go into business processes to understand CA.
… To say, I performed the role of CMO and did the following:
Analysis of competitors;
• Positioning ;
and Branding;
• Customer experience;
The Targeting;
The email marketing;
• Retention marketing;
- Search-channels-connecting clients .
Business flourished, but under a number of conditions, in the winter of the 20th year was put on a break, after which there was a pandemic, war...
Now no efforts to attract customers are not, even nothing is posted on Instagram, but orders are still coming. It works with retention)
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