Marketing strategy for OTTO GmBH

The task included:
• Analyzing competitors in the German and European markets
• Studying the target audience, their pains, triggers, and behavior
• Building a marketing funnel: from traffic attraction to repeat sales
• Planning the launch of advertising campaigns on Meta (Facebook/Instagram)
• Developing lead magnet options and communication via email newsletters
• Creating content structure for social media (SMM) focused on conversions
• Providing recommendations on analytics, CRM, and sales automation

The strategy covers both organic traffic and paid advertising, considering budget, brand, and audience features.

Some data is under NDA, but I can show examples of similar solutions in presentation format — upon request.

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