Promoting Photographer Services in the US Through a Lead Magnet

Client Goal:
To attract new clients for photo sessions in New York and New Jersey — without lowering prices. The average session price was $700.

What We Did:
1. Developed a lead magnet — a free guide tailored to each target audience.
2. Built a complete sales funnel:
• Optimized Instagram profile for the new audience
• Created an automated Manychat funnel with lead capture
• Connected Facebook Pixel + analytics
3. Launched advertising campaigns for the lead magnet:
• Tested 11 combinations (audiences + creatives)
• Segmented by: tourists, families, parents, portraits, events
• Used creatives with real client stories, testimonials, and strong offers
4. Manual DM communication:
• Guided leads through booking
• Handled objections, date selection, and location planning

Results after 2 months:
• Total budget: $2,276.20
• Leads generated: 215
• Clients booked: 12 sessions
• Revenue: $8,400
• ROAS: 3.69
• Avg. cost per lead: $10.59

Want a similar system for your business?
Message me — let’s talk about your niche and I’ll show how to attract clients with smart advertising.