Marketing cases

I love writing about entrepreneurial activities. I see the soul of the business and easily draw parallels with the character of its owner, resulting in articles that are as interesting to read as fiction. Lively texts.

I have written about restaurateurs, architects, AI agents, builders, the tourism business, and electric vehicle enthusiasts, dating services, and beauty salons. This article: Surfing the K-WAVE – is about managing hype and attention using the example of a restaurant chain.