MASTER OF PERMANENT MAKEUP

Niche: beauty, permanent makeup
Task: strengthen the personal brand of the master, increase trust and boost appointment bookings

Goal

increase recognition
form an expert image
demonstrate safety and quality of work
increase the number of bookings

What has been done
developed a content strategy
created engagement through client pain points (fear of pain, bad experiences, doubts)
designed a visual profile system
enhanced the portfolio through "before/after" and live testimonials
added expert explanations (about pigment, healing, correction)

Result
growth in audience trust
increase in inquiries via Direct
stable appointment bookings
increase in average check due to proper positioning