Soft furniture (Ukraine)

My client is a small family-owned soft furniture manufacturer with a long history in a small town. Their specialization lies in producing quality soft furniture while maintaining a balance between quality and cost.

Price category: middle, upper-middle
Clients: B2B, B2C
Sales channels: own showroom in a small town, word of mouth, and now social media (TikTok/Instagram/Facebook), a catalog-style website with the option to order via phone (no advertising).

Within this project, a simple and clear development strategy has been formed, which includes a marketing analysis, visual concept development, promotion strategy, and community strategy.

To learn more about promotion approaches, results, and employer feedback, please follow the link to the portfolio on Google Drive.