Furniture for the premium segment. $15,000 profit
The entrance data:
This time our customer was the Kyiv furniture company Cromleh.The average cheque of the company was higher than the average, and therefore the product itself was different from the majority of furniture companies on the market.Before that, the company had already worked with traffic subcontractors, but the necessary result could not be obtained.The main problems that we have faced:
1 .The owners wanted to scale, but when the budget was raised for advertising, the results of the subordinates became much worse and unprofitable.2ndAdvertising did not cover the correct CA, which led to the fact that many leaders were counting on cheaper furniture, and conversions strongly cut off.
ThreeA strong volatility of results, which sometimes did not exist at all, through which the department of sale could sit without robots
Hypothesis
Since the company’s website did not respond to the criteria for efficient processing of inbound traffic, our first hypothesis was quis-landing which in interactive form qualified the customer’s request and significantly asked the job of the sales department thanks to the additional information which managers received from their CRM.Despite the control of the leads price, our task was also to control their qualification, so we were constantly receiving feedback on the quality of leads from the manager of the company’s sales department.In our case, the cheap ladies had a bad qualification, so we constantly changed advertising strategies and looked for the same CA, which is pricing premium materials and furniture, and the high price will not be.Our goal was as possible to simplify the work of the department of sales for the account of the already filtered creativity and the quizz of the auditorium, which would wast the rest and leave the application.Materials for landings and creatives were taken exclusively from the company’s already realised projects*
After many tests, we managed to find the "zv'язку" which gives the optimal price, providing with the minimum number of "sharoviches".After the re-start of advertising campaigns, the price rose, but everything was still included in our KPI ($15).
Another hypothesis was the form of Facebook itself, so they did not give the desired result through that hypothesis was rejected.How did you solve the customer’s problems?Find the right and platospowerful segment of the auditorium for the cost of constant tests of different hypotheses: creative, technical and product
They constantly controlled the quality and qualification of the leads thanks to the constant reversal connection from the department of sales and the owners of the company and most importantly:
ThreeThrough digital audit and individual briefing, they conducted a detailed analysis of the project and until the start of the cooperation, all the basic processes and metrics for the most effective advertising communication.Results are:
Advertising budget: $1200
Number of receipts: 85
Of them targeted: 72 ( taken into the work)
Qualification: 85%
The price of the ice: $14.11
The average check: $5,000
This time our customer was the Kyiv furniture company Cromleh.The average cheque of the company was higher than the average, and therefore the product itself was different from the majority of furniture companies on the market.Before that, the company had already worked with traffic subcontractors, but the necessary result could not be obtained.The main problems that we have faced:
1 .The owners wanted to scale, but when the budget was raised for advertising, the results of the subordinates became much worse and unprofitable.2ndAdvertising did not cover the correct CA, which led to the fact that many leaders were counting on cheaper furniture, and conversions strongly cut off.
ThreeA strong volatility of results, which sometimes did not exist at all, through which the department of sale could sit without robots
Hypothesis
Since the company’s website did not respond to the criteria for efficient processing of inbound traffic, our first hypothesis was quis-landing which in interactive form qualified the customer’s request and significantly asked the job of the sales department thanks to the additional information which managers received from their CRM.Despite the control of the leads price, our task was also to control their qualification, so we were constantly receiving feedback on the quality of leads from the manager of the company’s sales department.In our case, the cheap ladies had a bad qualification, so we constantly changed advertising strategies and looked for the same CA, which is pricing premium materials and furniture, and the high price will not be.Our goal was as possible to simplify the work of the department of sales for the account of the already filtered creativity and the quizz of the auditorium, which would wast the rest and leave the application.Materials for landings and creatives were taken exclusively from the company’s already realised projects*
After many tests, we managed to find the "zv'язку" which gives the optimal price, providing with the minimum number of "sharoviches".After the re-start of advertising campaigns, the price rose, but everything was still included in our KPI ($15).
Another hypothesis was the form of Facebook itself, so they did not give the desired result through that hypothesis was rejected.How did you solve the customer’s problems?Find the right and platospowerful segment of the auditorium for the cost of constant tests of different hypotheses: creative, technical and product
They constantly controlled the quality and qualification of the leads thanks to the constant reversal connection from the department of sales and the owners of the company and most importantly:
ThreeThrough digital audit and individual briefing, they conducted a detailed analysis of the project and until the start of the cooperation, all the basic processes and metrics for the most effective advertising communication.Results are:
Advertising budget: $1200
Number of receipts: 85
Of them targeted: 72 ( taken into the work)
Qualification: 85%
The price of the ice: $14.11
The average check: $5,000
Vinnytsia 
Available for hire