Furniture and toys from wood for children (USA)

Goals
The main goal of promotion is to increase sales due to the growth of traffic in organic issue on targeted queries.For this, the work was divided into 2 directions: increasing/upgrade the quality of traffic from the search engines and improving the conversion of the site.Strategy
Since the site was no longer new and had some positions, it was initially accepted to improve existing positions - through the optimization of the technical component site and the improvement of content and external link.The second step is to work with lost keys that were not ranked on the site.For this was performed:
• Extension of the existing structure of the site • Improvement of the web site
• Active work with a profile
• Full internal optimization
At the current stage of the promotion work, 5 months we received an increase in organic traffic by 350%, which increased the sales amount by 7 times.A full search optimization has been made on the site.Priority sections are collected full semantics, unique texts are written and work is carried out to increase relevance for the collected semantics.Deadline of Promotion: 5 months
The initial traffic:
1280 per month
Increase in traffic over the period:
from 1000 to 4000 (in 4 months)
Conversion Coefficient
Bula - 2.18% Stala - 4.23%, +93%
Number of transactions:
Bula - 28 Steel - 247, +780%