Men's underwear

Men's underwear sales (brand copies) through the website

Geography: Ukraine

Client's goal

To achieve stable sales of men's underwear through the website, avoiding the blocking of advertising campaigns on Facebook and Instagram.

What has been done

Marketing strategy and ad launch

Advertising on Facebook and Instagram for men aged 20–45;

A landing page was used to redirect to the website, which allowed avoiding ad blocking;

Testing different audiences and selecting effective segments.

Optimization and scaling

Choosing the most effective creatives and campaigns;

Continuous data analysis and budget adjustment to increase profitability.

Results over 3 months

Investments: $5,133

Sales: 804 purchases

ROI: 189%

Conclusion

Thanks to a well-structured advertising funnel and audience testing, stable sales were achieved, blocking was avoided, and high return on investment was attained.
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