Meta Ads: advertising for a premium segment law firm
Client: a boutique law firm specializing in corporate, international, and IT law.
Task: to establish a stable flow of B2B applications for subscription support (cost from 20k UAH/month).
What has been done:
- created a business manager and advertising account from scratch
- set up pages and all necessary integrations for launching ads
- conducted a competitor audit in the premium segment of law firms in Ukraine
- developed a launch strategy considering budget constraints ($500/month) and the specifics of the target audience
- built a campaign structure with distribution by audiences, pain points, and creatives
Tested 3 campaign formats: warming up → SMS test → lead generation.
Collected 15+ variations of service connections (contracts, trademark registration, subscription support).
Created new visual and textual content addressing business pain points (“chaos in contracts,” “loss of money due to mistakes”).
Developed audience segmentation.
Optimized campaigns for the best connections in terms of lead quality and CPL.
Results over 2 months:
Total budget - $1,018.57
Received 43 applications, of which 29 are targeted (through leads), 14 are non-targeted (through SMS)
Average cost per lead: ≈ $25
CPM in the premium segment: $20+
Collected audience for retargeting
Quality inquiries from medium and large businesses
Conclusions:
- in the premium legal sphere, effective scaling starts from a budget of $1,000/month.
- with a lower budget, it is advisable to stop at the hypothesis testing stage.
- segmentation by pain points and "locomotive" services works best.
- quality is more important than quantity: 30 targeted applications can yield more than 100 random ones.
The case shows how even with a minimal budget, it is possible to build a testing system, validate hypotheses, and create a foundation for scaling without "magic wands."
Task: to establish a stable flow of B2B applications for subscription support (cost from 20k UAH/month).
What has been done:
- created a business manager and advertising account from scratch
- set up pages and all necessary integrations for launching ads
- conducted a competitor audit in the premium segment of law firms in Ukraine
- developed a launch strategy considering budget constraints ($500/month) and the specifics of the target audience
- built a campaign structure with distribution by audiences, pain points, and creatives
Tested 3 campaign formats: warming up → SMS test → lead generation.
Collected 15+ variations of service connections (contracts, trademark registration, subscription support).
Created new visual and textual content addressing business pain points (“chaos in contracts,” “loss of money due to mistakes”).
Developed audience segmentation.
Optimized campaigns for the best connections in terms of lead quality and CPL.
Results over 2 months:
Total budget - $1,018.57
Received 43 applications, of which 29 are targeted (through leads), 14 are non-targeted (through SMS)
Average cost per lead: ≈ $25
CPM in the premium segment: $20+
Collected audience for retargeting
Quality inquiries from medium and large businesses
Conclusions:
- in the premium legal sphere, effective scaling starts from a budget of $1,000/month.
- with a lower budget, it is advisable to stop at the hypothesis testing stage.
- segmentation by pain points and "locomotive" services works best.
- quality is more important than quantity: 30 targeted applications can yield more than 100 random ones.
The case shows how even with a minimal budget, it is possible to build a testing system, validate hypotheses, and create a foundation for scaling without "magic wands."
Odessa 
Available for hire