Lolita Velitchenko
Offer Lolita work on your next project.
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Odessa,
Ukraine
1 month 1 day back
available for hire
on the service 8 months 1 day
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
Skills and abilities
Portfolio
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406 USD Meta Ads: targeted advertising for legal services
Social Media Advertising
Objective: to obtain a stable flow of leads through targeted advertising on Meta (Facebook + Instagram).
Geo: Ukraine
Budget: $400
Average service fee: 2000 UAH
… Duration: 1 month
Work stages:
1. Conducted a consultation on personal brand development and positioning.
2. Created a business manager, advertising account, fan page, and set up all technical connections.
3. Conducted a competitor analysis in the legal niche.
4. Developed target audience profiles for different service areas.
5. Created creatives and texts for each service (visuals + copywriting).
6. Selected and set up a CRM system for processing applications.
7. Launched advertising campaigns aimed at lead generation and tested several variations of audiences and formats.
8. Provided assistance in developing scripts for communication with leads.
9. Provided weekly reports with analytics of results and recommendations.
10. Conducted campaign optimization and prepared recommendations for scaling.
Results of work for 1 month:
Advertising budget - $403.93 (of which $385.92 for lead generation, the rest for warming up the advertising account at the start + warming up audiences)
Impressions - 91,715
CPM - $4.40
Leads obtained - 195
Cost per lead - $1.98
Average CTR - 4.14%
As a result of the collaboration, 1800 visits to the lawyer's personal page were obtained at a cost of $0.11.
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464 USD MetaAds: targeted advertising for martial arts equipment
Social Media Advertising
Niche: merchandise (kimono, rash guards, martial arts equipment)
Geo: Ukraine
Budget: $300–400
Duration: 1 month
… Client's task: to receive quality inquiries in Direct for the leading product - kimono
Starting conditions:
• no live content - only photos from supplier websites
• Instagram is not optimized for traffic
• most products are made to order (delivery from 2 weeks)
• no website, only Instashop
• processing inquiries without scripts
• previously, advertising was launched through the "Promote" button, so there was a database
WHAT HAS BEEN DONE.
Technical part:
• provided recommendations for Instagram account design
• checked the advertising cabinet, account connections, Business Manager
• briefing: USP, pain points, logistics, margin, weaknesses
Strategic part:
• built connections around:
- kimono as a leading product
- branding, functionality, cost
• cost immediately in the creative - filter for non-targeted
• audience segmentation:
- direct interests: MMA, BJJ, martial arts
- LAL based on interactions
- retargeting on views and Direct
Working with creatives:
• created a brief for creatives considering the absence of live photos/videos:
• wrote text options focusing on:
- comfort, durability, chafing
- strength, professionalism, branding
• invited the client to shoot basic live materials (provided brief + references) - not implemented by the launch time
LAUNCH STAGES.
Started targeting a warm audience.
Audience - interactions, Direct, saves
Creatives focused on kimono
Best combination - layout with a man, woman, and child in kimono
Launch 2: cold audience.
Audience by interests - martial arts, tatami, coaches, MMA, BJJ, etc.
Focus on branded kimono (7–10 thousand UAH)
Cost per inquiry is higher, but remained within limits
Launch 3: changing focus.
After analysis, it became clear:
• kimono is often needed "right now"
• decision-making cycle is long
• lack of quick processing + delivery waiting → leads drop off
A decision was made:
1) Shift focus to products with a shorter decision-making cycle
2) Test rash guards and equipment
3) Create separate creatives with an adapted message
CHALLENGES ENCOUNTERED:
• leads were not processed according to the script → loss of potential clients
• absence of live content → lower conversion
• waiting for products up to 2 weeks → deters hot leads
• lack of a website complicates the funnel
• long decision-making cycle for the "kimono" category
RESULTS FOR THE MONTH:
Advertising budget - $415.67 (of which $339.88 for SMS, the remainder for traffic)
Impressions - 158,027
CPM - $2.63
Applications from the campaign - 148
Cost per application - $2.30
Total number of applications from advertising - 192
Average CTR - 1.79%
- tested warm, cold audiences and various products in the category
- identified the strongest connections
- the most effective combination — layout with "family" in kimono
- the lowest cost per application — in the warm segment
- documented the structure and prepared recommendations for scaling
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522 USD Meta Ads: advertising for a premium segment law firm
Social Media Advertising
Client: a boutique law firm specializing in corporate, international, and IT law.
Task: to establish a stable flow of B2B applications for subscription support (cost from 20k UAH/month).
What has been done:
… - created a business manager and advertising account from scratch
- set up pages and all necessary integrations for launching ads
- conducted a competitor audit in the premium segment of law firms in Ukraine
- developed a launch strategy considering budget constraints ($500/month) and the specifics of the target audience
- built a campaign structure with distribution by audiences, pain points, and creatives
Tested 3 campaign formats: warming up → SMS test → lead generation.
Collected 15+ variations of service connections (contracts, trademark registration, subscription support).
Created new visual and textual content addressing business pain points (“chaos in contracts,” “loss of money due to mistakes”).
Developed audience segmentation.
Optimized campaigns for the best connections in terms of lead quality and CPL.
Results over 2 months:
Total budget - $1,018.57
Received 43 applications, of which 29 are targeted (through leads), 14 are non-targeted (through SMS)
Average cost per lead: ≈ $25
CPM in the premium segment: $20+
Collected audience for retargeting
Quality inquiries from medium and large businesses
Conclusions:
- in the premium legal sphere, effective scaling starts from a budget of $1,000/month.
- with a lower budget, it is advisable to stop at the hypothesis testing stage.
- segmentation by pain points and "locomotive" services works best.
- quality is more important than quantity: 30 targeted applications can yield more than 100 random ones.
The case shows how even with a minimal budget, it is possible to build a testing system, validate hypotheses, and create a foundation for scaling without "magic wands."
Activity
| Latest proposals 6 | Budget | Added | Deadlines | Proposal | |
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Need a consultation with a targeting specialist for setting up Instagram / Facebook advertising.
45 USD
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Targetologist in a law firm
22 USD
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Audit of Instagram page and targeted advertising
56 USD
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Sale of socks
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Targeted advertising of books in Ukraine and abroad.
357 USD
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Setting up targeted advertising for a furniture store
558 USD
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