Meta Ads for furniture store — ROAS 7.99 on 1,117 purchases

Scaling sales in Meta Ads without increasing the cost per purchase for an online furniture store in Ukraine. KPI: keep the cost per purchase under 300 UAH while simultaneously increasing the number of purchases and the order amount.

We have gathered the campaign structure by roles: Advantage+ for scaling, Lookalike for expansion, Retargeting DPA for warming up. Prepared Catalog Manager. Batch audience tests, gradual budget increases on winners, control of frequency and audience overlaps.

Results over 4 months:
• ROAS 7.99 (× 7.99 return)
• Revenue $49,713 from a budget of $6,223
• 1,117 purchases · CPA $5.57 (≈223 UAH)
• AOV $44.51 (≈1,780 UAH) · DRR 12.52%
• Distribution: Adv+ 624 purchases (ROAS 7.34) · LaL 140 (ROAS 7.94) · Retarget DPA 353 (ROAS 9.21)

Period: August 1 — November 30, 2025
Niche: E-commerce · home / furniture

#MetaAds #FacebookAds #InstagramAds #CatalogSales #Advantage #DynamicProductAds #Lookalike #ROAS #Ecommerce #SMM