Telegram Ads for B2B construction SMK23 — 599K impressions

Launched Telegram Ads from scratch for the B2B construction company SMK23 (general contractor, design, installation of metal structures). Complex audience: owners, managers, engineers in the construction sector.

Strategy: testing channels on ER + topics, formats of creatives (text, video, static), messages (expertise, cases, reliability). Built a funnel "acquaintance → trust → application" through retargeting of channel subscribers.

Results:
• 599K impressions
• CPM 40% below market
• Qualified leads from the top audience of the construction sector
• Stable frequency of impressions without saturation

Niche: B2B · construction · metal structures
GEO: Ukraine

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