Telegram Ads for the art marketplace Subjektiv — 383K impressions
Social Media Marketing (SMM)
Launched Telegram Ads from scratch for an international art marketplace with payment in TON. Target geography — the United Kingdom and Spain.
Created a channel with 10 native posts. Manually selected channels in the UK + Spain with ER >1%, based on themes, activity, and signs of manipulation. Instead of individual channels — groups of 5–10 channels per campaign. Texts — only native ("Buy" / "Subscribe" prohibited due to TG moderation).
Results over 5 weeks:
• 500 € in TON → 383,607 impressions, 1,101 channel visits
• 60 new subscribers + ~60 sessions on the website
• Reach ~10× cheaper vs alternatives for the same volume
• UK > Spain · broader categories > narrow art channels
Period: September 4 — October 7, 2024
Niche: Art-tech · marketplace · GEO: UK, Spain
#TelegramAds #TON #PerformanceMarketing #InternationalMarketing #ArtMarketplace #CPM #ChannelTargeting #SMM #SocialMedia
Created a channel with 10 native posts. Manually selected channels in the UK + Spain with ER >1%, based on themes, activity, and signs of manipulation. Instead of individual channels — groups of 5–10 channels per campaign. Texts — only native ("Buy" / "Subscribe" prohibited due to TG moderation).
Results over 5 weeks:
• 500 € in TON → 383,607 impressions, 1,101 channel visits
• 60 new subscribers + ~60 sessions on the website
• Reach ~10× cheaper vs alternatives for the same volume
• UK > Spain · broader categories > narrow art channels
Period: September 4 — October 7, 2024
Niche: Art-tech · marketplace · GEO: UK, Spain
#TelegramAds #TON #PerformanceMarketing #InternationalMarketing #ArtMarketplace #CPM #ChannelTargeting #SMM #SocialMedia