Meta Ads | Target | Business Club RISE

What we did:

We conducted optimization, disabled more expensive ads, preserved effective approaches, and implemented our ideas in work.
We prepared 30+ creatives in various formats: video, carousels, photos, and UGC.
We developed a targeting strategy and segmentation: new users, remarketing, look-alike audiences, expanding geography to Poland, Ukraine, and Kyiv.

Our results:

Advertising budget: $7039
Number of registrations: 2011 leads
Cost per lead: $3.5