MIDORI Matcha Bar | Logo Design & Brand Identity

A complete visual identity for MIDORI Matcha Bar, focused on strong recognition, clean typography, and bold brand contrasts. The system is built around matcha-inspired textures, a vibrant green paired with soft pink, and a Japanese-influenced mark to reinforce the matcha culture reference.

Project deliverables:

- Logo and symbol
- Color palette and usage rules
- Pattern and graphic elements
- Packaging and label design (jars, wrappers, box)
- Menu and promotional materials

Applications and mockups (cup, signage, bag, business card)

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