ОATS | Logo Design & Brand Identity for an Artisan Bakery

A complete brand identity for ОATS, an artisan bread brand focused on natural craftsmanship, simplicity, and a premium feel. The logo is based on modern minimalist typography with soft shapes that echo handmade baking. The system is supported by a restrained color palette and product-driven photography to keep the focus on the bread.

Project deliverables:
- Logo and usage guidelines
- Typography, color system, layout principles
- Bread packaging (paper bags, label bands)
- Brand applications and merch (tote bags)
- Print collateral with embossing (business cards, cards)
- Storefront and signage concept
- Printed materials for product lines
- Mobile app UI concept

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