5 million UAH turnover for a children's construction toy store

Point A
The client created an online store for the trendy product Minecraft, just before the movie's release; this product is also popular among teenagers due to the same online game.
Project KPI – profitability +330%
Besides the website and assortment, there is nothing else.

Point B
During the entire period, 27 advertising campaigns were launched.
Figures for the entire collaboration period of 11 months:
Invested: 1,100,000 UAH
Revenue received: 5,380,000 UAH
Number of sales: 2,782
Advertising payback: 487%

What we did
1. Preparation
- Created a Google Ads account without VAT
- Created Google Merchant and uploaded products
- Set up GA-4 and events
2. Launching advertising
Launched the first Standard Google Shopping and Search campaign to quickly obtain the first 20-30 conversions for further launches.
Received 32 purchases in the first 15 days.

Next was scaling campaigns according to the following account structure:
TOF (top of the funnel, cold traffic) – P-MAX campaigns, search campaigns, demand Gen
MOF (middle of the funnel, people who visited the site) – remarketing

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