Brand identity project for a cozy café with a playful and friendly character. The main task is to create a recognizable and cute brand image that will attract a young audience and evoke associations with warmth, comfort, and enjoyment from every cup of coffee.
What has been done:
• Development of a logo with a minimalist illustrative character in the form of a rabbit — a symbol of tenderness and friendliness.
• Selection of a brand color palette (#576100, #85B009, #E26A85), combining natural coffee shades with bright accents.
• Creation of patterns for packaging and branded materials.
• Design of coffee packaging and drink cups.
Result: The identity turned out to be light, positive, and recognizable, emphasizing the brand's individuality and bringing it closer to customers.
What has been done:
• Development of a logo with a minimalist illustrative character in the form of a rabbit — a symbol of tenderness and friendliness.
• Selection of a brand color palette (#576100, #85B009, #E26A85), combining natural coffee shades with bright accents.
• Creation of patterns for packaging and branded materials.
• Design of coffee packaging and drink cups.
Result: The identity turned out to be light, positive, and recognizable, emphasizing the brand's individuality and bringing it closer to customers.