Comprehensive integration of email marketing for a brand entering the Israeli market. The project included content translation, technical setup of segmentation, and implementation of automated funnels (flows) to increase customer LTV.
Completed tasks:
Localization of content: Professional translation and adaptation of three key email funnels into Hebrew (considering RTL layout features — writing from right to left).
Technical setup of automation: Integration of mailing systems that ensure automatic redirection of users from Israel to the appropriate mailing lists.
Audience segmentation: Creation of dynamic groups for campaigns that include segments:
New subscribers (welcome series with a -10% promotion).
Buyers (for repeat sales and retention).
QA and testing: Verification of the correct display of Hebrew in various email clients and the functioning of automation triggers.
Result:
A configured ecosystem that allows the brand to automatically interact with the Israeli audience in their native language, segmenting customers based on their behavior on the website.
Completed tasks:
Localization of content: Professional translation and adaptation of three key email funnels into Hebrew (considering RTL layout features — writing from right to left).
Technical setup of automation: Integration of mailing systems that ensure automatic redirection of users from Israel to the appropriate mailing lists.
Audience segmentation: Creation of dynamic groups for campaigns that include segments:
New subscribers (welcome series with a -10% promotion).
Buyers (for repeat sales and retention).
QA and testing: Verification of the correct display of Hebrew in various email clients and the functioning of automation triggers.
Result:
A configured ecosystem that allows the brand to automatically interact with the Israeli audience in their native language, segmenting customers based on their behavior on the website.