Project
Development, launch, and optimization of Google Ads advertising campaigns for an online cosmetics store.
The main goal is to increase online sales while maintaining a high return on advertising spend (ROAS).
Tasks
It was necessary to:
develop the structure of the advertising account;
set up Performance Max;
launch search campaigns;
connect Google Merchant Center;
set up conversion tracking;
optimize the advertising budget;
scale profitable campaigns.
Achieved Results
Performance Max
During the campaign period, the following results were obtained:
576,189 impressions
20,817 clicks
CTR — 3.61%
Average cost per click — 3.13 UAH
1,330 purchases
Cost per conversion — 48.97 UAH
Revenue from advertising — over 1.62 million UAH
ROAS — about 25x
Search Brand
Results obtained:
35,541 impressions
7,427 clicks
CTR — 20.90%
Average cost per click — 2.88 UAH
645 purchases
CPA — 33.13 UAH
Revenue — over 955 thousand UAH
ROAS — over 44x
Development, launch, and optimization of Google Ads advertising campaigns for an online cosmetics store.
The main goal is to increase online sales while maintaining a high return on advertising spend (ROAS).
Tasks
It was necessary to:
develop the structure of the advertising account;
set up Performance Max;
launch search campaigns;
connect Google Merchant Center;
set up conversion tracking;
optimize the advertising budget;
scale profitable campaigns.
Achieved Results
Performance Max
During the campaign period, the following results were obtained:
576,189 impressions
20,817 clicks
CTR — 3.61%
Average cost per click — 3.13 UAH
1,330 purchases
Cost per conversion — 48.97 UAH
Revenue from advertising — over 1.62 million UAH
ROAS — about 25x
Search Brand
Results obtained:
35,541 impressions
7,427 clicks
CTR — 20.90%
Average cost per click — 2.88 UAH
645 purchases
CPA — 33.13 UAH
Revenue — over 955 thousand UAH
ROAS — over 44x