Advertising without accurate data is spending without understanding the outcome. I build systems that connect advertising accounts, CRM, and financial metrics into one analytical picture.
What has been implemented:
— Data collection from all advertising sources into a single system: Google Ads, Meta Ads, TikTok Ads
— Integration with CRM: actual sales, margin, deal statuses, refusals, and returns
— Separate analytics for B2C and B2B segments with corresponding metrics
— Management level: revenue, ROMI, margin by channels, product groups, and managers
— Specialist level: CPL, ROAS, budget, campaign effectiveness by sources and periods
— Fully custom logic tailored to the business — no templates
When the owner sees the actual margin for each channel, budget decisions are made differently. Demo available via the link in the portfolio.
What has been implemented:
— Data collection from all advertising sources into a single system: Google Ads, Meta Ads, TikTok Ads
— Integration with CRM: actual sales, margin, deal statuses, refusals, and returns
— Separate analytics for B2C and B2B segments with corresponding metrics
— Management level: revenue, ROMI, margin by channels, product groups, and managers
— Specialist level: CPL, ROAS, budget, campaign effectiveness by sources and periods
— Fully custom logic tailored to the business — no templates
When the owner sees the actual margin for each channel, budget decisions are made differently. Demo available via the link in the portfolio.