Advertising in Google and targeted advertising
Customer is the largest railway model in Ukraine.The location is Kiev.Objectives and objectives of the customer:
1.Assure the sale of tickets through the website through advertisements on Google and social networks.The maximum price of the ticket = 250 UAH, so it was required that the cost of the conversion (buy the ticket) did not exceed 30-40 UAH.What was made.1 .The project is new and just started its work, so all the analytics systems, conversion tracking, the creation of an advertising account on Google and the advertising office on Facebook were set up.The 2ndPosted in Google Ads:
- 2 Google search campaigns (after the first month of work were put on a break because the conversion cost was too high);
- 2 Perfomance Max campaigns (on different signs of the audience);
Campaign of remarketing.3 .Targeted Advertising:
- 1 campaign for a wide audience (Kiev and Oblast, public parents, + interests);
- 1 campaign for visitors to the TRC and people living nearby.Results
With the help of the advertising I set in average sold - 500 tickets per week.The average cost of the conversion from Google is 18 UAH, and 30 UAH for targeted advertising.Total = 41% of all tickets sold through the website.= = = =
The museum works 5 days a week.The maximum capacity is 300 visitors per day.The minimum number of visitors (for free work) = 800 visitors per week.Additionally, the client by his own forces placed advertising on radio, public transport, in Telegram channels and SMM.In fact, on average, it was sold through the site = 1,100 tickets per week, which allowed the customer to get a profit.Contextual Advertising
The Targeting
The LIDOGENERATION
1.Assure the sale of tickets through the website through advertisements on Google and social networks.The maximum price of the ticket = 250 UAH, so it was required that the cost of the conversion (buy the ticket) did not exceed 30-40 UAH.What was made.1 .The project is new and just started its work, so all the analytics systems, conversion tracking, the creation of an advertising account on Google and the advertising office on Facebook were set up.The 2ndPosted in Google Ads:
- 2 Google search campaigns (after the first month of work were put on a break because the conversion cost was too high);
- 2 Perfomance Max campaigns (on different signs of the audience);
Campaign of remarketing.3 .Targeted Advertising:
- 1 campaign for a wide audience (Kiev and Oblast, public parents, + interests);
- 1 campaign for visitors to the TRC and people living nearby.Results
With the help of the advertising I set in average sold - 500 tickets per week.The average cost of the conversion from Google is 18 UAH, and 30 UAH for targeted advertising.Total = 41% of all tickets sold through the website.= = = =
The museum works 5 days a week.The maximum capacity is 300 visitors per day.The minimum number of visitors (for free work) = 800 visitors per week.Additionally, the client by his own forces placed advertising on radio, public transport, in Telegram channels and SMM.In fact, on average, it was sold through the site = 1,100 tickets per week, which allowed the customer to get a profit.Contextual Advertising
The Targeting
The LIDOGENERATION
Kyiv 
A little busy