"Natural Bite" – packaging design for the bar lineup

This project involves developing a bright, attractive packaging design for the Natural Bite series of natural bars. Each flavor is represented by an individual color scheme and an illustration of an ingredient, creating an effect of instant product recognition on store shelves.

The goal of the design is to emphasize the natural composition, lightness of the product, and energy of the brand. I used vibrant colors, hand-drawn illustrations of fruits and nuts, as well as clear typography to make the packaging modern, convenient, and appealing to the target audience.

Full project: https://www.behance.net/gallery/221040519/Snack-Bar-Packaging-Series-Natural-Bite