Packaging design for a cosmetic brand

"Woopie" is a concept of visual identity and packaging for a personal care brand. The main idea is to convey feelings of joy, tenderness, and self-care through colors, typography, and clean shapes. A light, modern, and at the same time gentle brand style appeals to a young audience that values not only product quality but also aesthetics.

The project features packaging design for various categories: creams, foams, serums, cleansers, in tubes, jars, and bottles with dispensers. Special attention is given to shapes, packaging structure, and consistency in the corporate style for the entire product line.

Full project: https://www.behance.net/gallery/214199907/Identity-and-packaging-design-for-skin-care-brand