New Balance

Tools:
1. Marketing Analysis
2. Marketing strategy
3. Website technical setup

Tasks:
- Collect and analyze data on site users with subsequent segmentation and typology.
- Integrate a loyalty program on the website of the online store.
- Expand the channels for attracting traffic to the website.

Results:
28% more orders in a pilot run
190-200 thousand unique views per month
1500 website users per minute during seasonal discount days through email newsletters