Niche: special footwear and equipment for builders (ProCent).
Niche: work shoes and gear for builders (ProCent).
Task: ensure a long-term flow of purchases, maintain CPA ≈ $5, and increase ROAS > 500% over three seasons.
What has been done:
– combination of catalog ads + dynamic retargeting on abandoned carts;
– regular update of creatives: promotional banners "–10% on the 2nd pair", video crash-tests of boots;
– seasonal promo campaigns "winter/summer" and A/B testing of interest audiences "construction", "logistics", LAL 1%;
– monthly optimization of bids and budgets, disabling ad sets with CPA > $6.
Results over 3 years:
• 5,841 purchases average price $4.6
• budget $27,000 → revenue $206,550 ROAS 765% (peaks up to 1,500%)
• stable average annual income ≈ $68,850
Business benefit: a comprehensive strategy allowed predictable scaling of work shoe sales at minimal cost per purchase.
More details ➜https://snow-petroleum-fb0.notion.site/5841-4-6-ROAS-765-3-215d637cd055803182b3f9f714e69b1b?source=copy_link
Task: ensure a long-term flow of purchases, maintain CPA ≈ $5, and increase ROAS > 500% over three seasons.
What has been done:
– combination of catalog ads + dynamic retargeting on abandoned carts;
– regular update of creatives: promotional banners "–10% on the 2nd pair", video crash-tests of boots;
– seasonal promo campaigns "winter/summer" and A/B testing of interest audiences "construction", "logistics", LAL 1%;
– monthly optimization of bids and budgets, disabling ad sets with CPA > $6.
Results over 3 years:
• 5,841 purchases average price $4.6
• budget $27,000 → revenue $206,550 ROAS 765% (peaks up to 1,500%)
• stable average annual income ≈ $68,850
Business benefit: a comprehensive strategy allowed predictable scaling of work shoe sales at minimal cost per purchase.
More details ➜https://snow-petroleum-fb0.notion.site/5841-4-6-ROAS-765-3-215d637cd055803182b3f9f714e69b1b?source=copy_link
Kyiv 
Available for hire
Offer work