Story design

Raclette Corner — story menu of sandwiches

Niche: food catering (USA)
Task: create a delicious series of stories to present the sandwich menu and showcase each item separately.

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What was done:
• designed the overall menu in stories — with prices, items, and atmospheric design in the brand style;
• created separate stories for each sandwich — close-up, ingredients, short description, and food presentation;
• thought out the structure so that the stories looked like a single menu that can be flipped through sequentially;
• adapted the texts: minimum words, maximum “taste” and visual appeal.

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Result:
• the stories became the brand's business card — clients saved them as a menu;
• engagement with the stories increased and the number of inquiries in Direct grew;
• the brand received a signature style of presentation for future menus.